Marketing for health practitioners

There are over ~8200 Personal Trainers (PTs) being pumped out in Australia every year. Now if you haven’t worked it out already as a health practitioner, you need to network with as many personal trainers as possible – that’s if you want to succeed 🤷🏽‍♂️ these guys are usually hungry for education, and are usually in need of treatment for themselves, and their clients who may be carrying injuries. It’s in a PTs best interests to link up with a trusted health practitioner as their clients will continue to be pain / injury free which means they keep training and don’t cease due to injury. Who knew!?

So what do you do? You reach out, establish rapport, treat the trainer for FREE (maybe in exchange for social media exposure), make sure they get benefit from you so that they can now trust you to take care of their clients. Go over and above!

Don’t be stingy like everyone else. Give them explanations for what their injury is, how you can help and a program they should follow to fix their injury. Your client benefits so much more when you and your network operate as a team. The trainer, the client and you. Team work makes the dream work!

Marketing tip 101: hit the gatekeepers of the clients!

  • PTs / coaches / trainers / instructors
  • gym owners
  • other health professionals
  • health & fitness influencers
Ben Humphris - Founder of Results Based Physiotherapy,Bachelor of Physiotherapy (BPT), Educator & Mentor

Ben Humphris - Founder of Results Based Physiotherapy,Bachelor of Physiotherapy (BPT), Educator & Mentor

Ben is the founder and Head Physiotherapist at Results Based Physiotherapy. He uses a wide range of manual therapy techniques to facilitate the healing process, and reduce pain with his clients because he understands that training and doing rehabilitation while in pain is not the solution to recovering well.

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The information contained in this article is general in nature and you should consult a health professional before  proceeding with any treatments mentioned in the above article.

Supporting literature and scientific studies can be found on the References page.

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Supporting literature and scientific studies can be found on the References page.